Global Resources

Gender-sensitive indicators for media: framework of indicators to gauge gender sensitivity in media operations and content

Author: A. Grizzle (ed)
Publisher: United Nations Educational, Scientific and Cultural Organization
Publication Date: Jan 2012
Produced by the United Nations Educational, Scientific and Cultural Organisation (UNESCO), the aim of the Gender-Sensitive Indicators for Media (GSIM) is to contribute to gender equality and women’s empowerment in and through media of all forms, irrespective of the technology used. The main focus of the publication is on the equality and gender dimensions of social diversity in the media. The two perspectives central to the indicators chosen - equality between women and men working in the media, and equality in news reporting on women and men - are of considered of equal importance.

It is within this context that UNESCO, in cooperation with the International Federation of Journalists and many other partners, has elaborated this global framework of GSIM. This is to be considered as part of a suite of indicators being developed across all sectors of the organization, to enable effective assessment of diagnosis of areas within UNESCO’s mandate of media development. The process that led to the preparation of GSIM extended over a two-year period. It began in early 2010 with a global debate on the UNESCO Women Make the News platform. A first draft of GSIM was then prepared, and a year later it was reviewed during an international consultation in Brussels. Thereafter a second draft was prepared, and in order to further enrich it, a second round of consultation was carried out with UNESCO media partners globally.

The authors note that this essential consultation enabled UNESCO to underline that GSIM is not an attempt to limit freedom of expression and the independence of media, but to voluntarily enrich these characteristics. UNESCO is confident that, if fully implemented and properly harnessed, GSIM will have an impact that should be detectable in both qualitative and quantitative terms.

[adapted from source]